Establish your dominance
Establish your dominance
Establish your dominance
Establish your dominance
The literal science that goes into improving a website's visibility on search engines. The starting line and first stretch of the race to the top of Google listings.
Commonly known as Pay-Per-Click or PPC. This is the pay to play part that shoots for prominent positions on search listings. A skilled shooter doesn't need to use an expensive gun.
Data is king. Understand who is visiting your website, where they came from, what they looked at, and how long they stayed. Then invite them back for another round.
Actions on your website are valuable but not all glitter is gold. Tagging a website is crucial to quantifying and qualifying data that shows up in analytics.
Each channel has a voice. Each voice reaches an audience. Each audience behaves differently. Who are you talking to and what do you want them to do?
Complete audit of website and advertising accounts to identify areas of improvement. Deliverables include optimization suggestions and written goal based strategies for a given timeframe.
Starting is the hardest part so leave it up to me. Deliverables include business manager and advertising account creation in desired channel(s) with initial campaign setup options.
Practice what you preach. Deliverables include dedicated time to campaign optimizations, market research, channel strategies, and full advertising reports with insights.
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